Hunter Brand — Design Direction
The single source of truth for how Hunter looks and sounds. The app
(hunter-terminal), the site (drpxbt.xyz), decks, videos and social all
draw from this kit. If it's not consistent with this document, it's off-brand.
The idea
Hunter is a scope, not a mascot. The brand is built on the reticle: a crosshair locked on an amber diamond — the quarry. It says precision, patience, and receipts, which is the product: signals published before outcomes, models you can meter, burns you can verify.
It may live on as a community/meme asset, never as the primary identity.
Logo
| File | Use |
|---|---|
logo/hunter-mark.svg |
Primary mark (tile). App icons, avatars, favicons at ≥64px. |
logo/hunter-mark-transparent.svg |
Mark without the tile, for dark surfaces. |
logo/hunter-mark-mono.svg |
One-colour (currentColor). UI embeds, print, engraving. |
logo/hunter-wordmark.svg |
Horizontal lockup for headers, docs, video end-cards. |
logo/favicon.svg |
Simplified reticle (no ticks) tuned for 16–32px. |
logo/banner-x.svg |
1500×500 social banner. |
Rules
- The diamond is always amber #F59E0B. The ring and ticks are amber on
dark, or currentColor in the mono variant. Never multi-colour.
- Clear space around the mark: at least the diamond's width on all sides.
- Don't rotate, don't outline the diamond, don't add gradients inside the
mark, don't put the amber mark on light backgrounds (use the tile version).
- Minimum sizes: mark 24px, wordmark 200px wide, favicon variant below 64px.
Palette
Defined canonically in the app repository's tailwind.preset.js (duplicated in
drpxbt.xyz). Summary in palette.md. Headlines: charcoal
"ink" surfaces, one amber accent, mono for data, sans for prose. Green/red
appear only as status (online, hit/miss) — never decoration.
Typography
- JetBrains Mono — data, numbers, labels, terminal voice, the wordmark.
- Inter — prose and UI copy.
- Fallbacks:
'DejaVu Sans Mono', monospace/'DejaVu Sans', sans-serif(used by the render pipeline, which has no webfonts).
Voice
Terminal-dry, specific, receipts-first. Short sentences. Numbers over adjectives: cite the live scored accuracy and signal count from the public scoreboard rather than writing "industry-leading alpha". Never invent or round a performance figure — quote the scoreboard or say nothing. We admit misses on the record; that is the product working.
Templates
templates/deck.html— self-contained HTML presentation template (title, section, content and stat layouts) on the design system. Open in a browser, print to PDF for sharing.
Applying the brand
- Favicons/app icons — use
favicon.svg(already applied tohunter-terminalanddrpxbt.xyz). - Video — renders use the same tokens (BG
#0A0C0F, amber#F59E0B); end-cards use the wordmark. - New surfaces — copy
tailwind.preset.js+index.cssfromhunter-terminal, don't fork the palette.